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Wednesday, December 17, 2008

Social Networking 2008

"Hey do you know Ria's goin out with Rob?" "His status says so!"
"Glad you could make it to the party. I saw you were a maybe!"
"Do not tag me in that pic. pleaaase"

Before 2008 the above would not make sense. But the past year was filled with conversations revolving around social networking. If someone said the World is Flat some years ago. Well guess what? Sites like Facebook were the tipping point taking it to a whole new level.

Back in the days, everyone started a web presence opening yahoo and aim accounts called shoppergirl and NY152. The intention was to have an online presence different from the offline one. So if you were an 22 yr old bespectacled timid introvert. Wallah! stud101 is a 22 yr old hunk who can do 25 sit-ups per minute. Second life took it beyond a facade and gave people the license to create an online version. All this while the undercurrent was to meet new people and possibly make a romantic connection. With it came the evil side of 50 yr old pot bellied guys trying to pass off as teenagers. Online relationships though far and between were mostly viewed with suspicion. One could not for sure say if the other person was being himself or herself.

One fine day myspace emerged and it gave people an avenue to create their homepages. It was as if we just bought a room and we decorated it as per our whims and fancies. The background was dark pink. The prince of darkness played his songs every time someone came. It became a way of expressing our creative side. On the side, it also brought us closer to our online selves. We started putting out what we believed in sans some weird Bot profiles. In addition, there was a new way of connecting with friends and making new ones. Orkut changed things in a way no one had earlier. Everyday after creating a profile, was an anticipated exhilaration of meeting an old friend. Every search was aimed at finding an old crush and suddenly the six degrees of separation became so practical. Facebook started as a way to connect college students but took off where orkut stopped. It started connecting people all over. It changed the game enormously. Having a facebook account was a judgment on your coolness quotient. Gradually, it became an extension of peoples lives.

Now what? Well after being just a frivolous way of connecting people, social networking started approaching real world problems. In 2008, facebook was used like never before imagined. Barrack Obama was running for President. And it was a genius move on his part to use facebook as a means to reach out. And reach out he did. This grassroots effort culminated into Obama winning the presidency. The Events functionality gave users a way of extending invitations to friends for parties and organized events. The old way of RSVP by phone, email or letter was replaced by a click. Photos being uploaded always had a flaw that you could not find yours when you needed em. Well Photo Tag meant that you were at the other end of the spectrum where you did not want friends to tag embarrassing pics. The earlier minuscule feature of having a status is now being used to publicize what is happening in your life right now. This is kind of a blessing for facebook addicts as they can now have everyone know when they hit a home run for the first time....oops did I give myself away?

Whatever future holds for social networking, one thing is certain. Any progress made solves a problem someone faces in the world. First it was people coming out of their introvert ways. Then it was being friends with people all over the world. It moved on to other human problems. Possibly the future holds a solution for more serious problems as finding a solution to world hunger, preventing genocides and averting wars. Here's to wishing the social networking phenomenon reaches this level of sophistication as soon as possible.